performance digital

a performance marketing specialist analyzes digital campaign results on their laptop

Elevate Your Digital Marketing with Lamark

At Lamark, we are relentless in our mission to drive measurable business growth through best-in-class performance media. With precision and purpose, we craft strategies that turn ambitions into achievements.

Your Performance Partner

We are experts in planning, building, and executing high-impact media campaigns that integrate seamlessly across the digital media spectrum. Our team focuses on every stage of the marketing funnel to ensure the customer journey is well thought out by aligning audience, message, and the destination. We have a simple goal: Deliver meaningful, measurable results.

Media Strategies as Unique as Your Brand:

At Lamark, your business goals drive everything we do. Our client-specific strategies are designed to address your unique objectives, ensuring every campaign delivers value. Our performance marketing exists to drive measurable business outcomes.

Full-Channel Expertise:

Whether you're focused on direct-to-consumer, B2B, eCommerce, lead generation, or driving retail traffic, our specialized teams have the experience to ensure elevated performance omni-channel.

Agile Portfolio Optimization:

Our proprietary "portfolio theory" approach allows us to be agnostic to media shifts. Our Performance teams balance the media mix to drive maximum ROI through continuous analysis and optimization.

Programmatic Precision:

In today’s complex digital landscape, programmatic media is essential for effective audience targeting and full-funnel engagement. Our proprietary platforms deliver precision, performance, and reach.

Analytics That Drive Action:

Data fuels every decision we make. From Media Mix Modeling to Performance Reporting, our insights ensure your campaigns stay agile to the ever-changing digital ecosystem.

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Comprehensive Performance Solutions

At Lamark, we don’t just deliver campaigns—we deliver results. Let’s create something extraordinary together.

Paid Search (SEM):

Accelerate your brand's visibility with targeted PPC campaigns designed to capitalize on consumer intent on various search engines like Google and Bing.

Organic Search (SEO):

Boost your organic online presence with a full-service SEO strategy. Our SEO Strategies are focused on foundational, technical, and content that accelerate sustainable growth and visibility for the highest converting web traffic.

Paid Social Media:

Engage audiences where they connect most. Our campaigns leverage highly creative driven algorithmic platforms like Meta, Instagram, LinkedIn, TikTok, Snapchat, Reddit, and Pinterest to maximize reach and drive social proofing and conversions.

Programmatic Media:

Our cutting-edge programmatic platforms deliver sequential ads across OLV, display, digital audio and more, targeting users based on behaviors, demographics, and intent.

Connected TV (CTV) & Over-The-Top (OTT):

Drive awareness and action with compelling video ads across all the major TV publishers digitally through connected homes (Cable & Internet on same network). Additionally, securing inventory and placements on top streaming platforms like Roku, Amazon Fire, and Apple TV that are driven by user behavior and eliminate marketing waste generated through traditional TV.

CRM (Email + SMS):

Nurture customer relationships through tailored email and SMS strategies that align with every stage of the customer journey, optimizing engagement and conversion. These strategies are focused on maximizing Lifetime Values (LTV) and maintaining engagement with your customer base.

Retail Media & Marketplaces:

Increase revenue with targeted advertising on platforms like Amazon, Walmart, and other retail stores. Geo-targeting and audience insights ensure your ads reach high-intent shoppers.

Affiliate Marketing:

Expand your reach through strategic partnerships designed to be a mutualistic benefit. Our performance-driven approach ensures you only pay for results, increasing sales and building trust.

Traditional Media:

TV, radio, and print remain integral to comprehensive strategies. We identify impactful traditional channels and integrate them into your digital campaigns for cohesive messaging.