strategy + insights

a marketing strategist analyzes the relationships in a marketing data diagram

Strategy, Insights + Testing

At Lamark, we transform insights into strategies that solve unique marketing challenges and drive business growth.

A 360-Degree Approach

Our work begins and ends with insights. By understanding your target audience, analyzing your competitive landscape, and tracking market trends, we build robust customer personas and journey maps that guide every decision. These insights inform content strategies, channel plans, and messaging frameworks, creating impactful, differentiated brand strategies.

But it doesn’t stop there. Through ongoing testing and data analysis, we continuously refine our strategies for optimal results and maximum ROI.

Audience Insights:

Data-driven persona development and customer journey mapping form the backbone of effective branding and creative strategies.

Competitive Analysis:

We uncover opportunities by deeply analyzing your competitive landscape, positioning your brand for success.

Enhanced Brand Positioning:

Strategic insights enable us to create unique frameworks that set your brand apart and drive lasting impact.

Targeted Messaging:

Data ensures every message resonates authentically with your audience at every stage of the funnel.

Robust Testing:

Using Conversion Rate Optimization (CRO) and multivariate testing, we refine strategies to optimize outcomes.

Optimized Spending:

With precise analysis and continuous testing, we maximize the ROI of your media spend, delivering efficient, effective results.

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Strategy Solutions

At Lamark, insights and innovation power everything we do. Let’s collaborate to elevate your strategy and achieve measurable success.

Market Analysis & Competitive Research

Our foundation is research. By analyzing industry trends, market demands, and conducting comprehensive audits, we develop data-driven strategies that drive measurable results.

Persona Development & Customer Journey Mapping

We dive deep into the motivations, behaviors, and pain points of your target audience. Through detailed personas and customer journey mapping, we craft messaging that connects personally and increases ROI.

Content Marketing, Lifecycle & GTM Strategies

Our content strategies are designed to engage and educate, building trust at every stage of the marketing funnel. By positioning your brand as a thought leader, we create authentic interactions that foster long-term loyalty.

Media Planning & Buying

Maximize visibility and ROI through strategic brand placements across digital channels. Every campaign is crafted to amplify your presence and deliver measurable results.

Multivariate Testing

Our advanced approach to multivariate testing enhances digital ad performance by continuously optimizing creative, messaging, and media channels. This ensures every campaign maximizes conversions.

Conversion Rate Optimization (CRO)

Turn visitors into customers with CRO. Through comprehensive audits, A/B testing, and optimized design, we increase your website’s effectiveness and impact.

Account-Based Marketing (ABM)

Accelerate sales by delivering personalized, account-specific messaging to key decision-makers. Our ABM strategies foster informed conversations that move prospects closer to conversion.

Auditing

Uncover growth opportunities with a deep dive into your current marketing efforts. We develop integrated plans tailored to your challenges, connecting with your audience and increasing ROI.